Вирусная рекламная акция LG с имитацией разбивающегося стеклянного пола.
The Context
The creative field moves fast, and what looked like an experiment yesterday becomes the norm today. This piece is an attempt to capture the moment.
Key Takeaways
A simple tip: save the examples you like into a personal reference folder. In six months that folder becomes your main working tool.
The Humor section holds kindred pieces worth comparing. Discussion continues on the forum.